von thecod | Feb. 1, 2005 | Blog
Working mostly for B2B clients at our agency, I still face the occasional doubt about the relevance of our medium in advertising and more important, lead generation. (Folks in the US, this might come as somewhat as a surprise to you, but this still is the case quite often, when our clients discuss where to spend their budgets)
Here and now I found a link that supports my argumentation that online works in B2B. I had found others in the past, but my blog is only a few days old, and I am too lazy to search for these artivles now.
It’s at eMARKET (german site).
von thecod | Feb. 1, 2005 | Blog
Over at iconoculture, they have an article about Thinknets
They say, that
Traditional think tanks are evolving into “thinknets� (a.k.a. transnational thinknets) where great minds collaborate across the globe.
Now they do realize, that the idea is not new, and apparently the US Navy explored things like that in the late 90s.
It’s interesting stuff, considering how the net changes the way people work on things across the globe.
Isn’t the whole wiki movement and, in a way, the blogosphere already doing that? Admittingly, the blogosphere is a rather chaotic grouping of thoughts and ideas, but you can see how certain themes run across several blogs, for example at blogdex.
von thecod | Feb. 1, 2005 | Blog
Hallelujah, the Mac is back says Salon.com. Just found this, and as I was writing about the iPod frenzy earlier on, I thought this should be mentioned.
von thecod | Feb. 1, 2005 | Blog
„The blogosphere is new and unproven in the marketing mix, but its influence is growing quickly“ says Mark Kingdon at clickz. But just how can marketers use this channel? For one, they can by adspace, either from Google, or now, apparently, from Burst Media. Or look at Lifehacker, a blog where it is not clear any longer, whether the author is sponsored or bought by the advertiser.
I don’t think blogging and advertising fit together. I personally prefer to read blogs that portrait an independent view. And this is only really credible, if you don’t get paid by anyone who might different interests…
von thecod | Feb. 1, 2005 | Blog, Digital Marketing, Online Advertising
Still going on about the iPod – you rarely find products that have such a strong fan-base that people even take a picture of themselves together with the product to show to complete strangers by posting it in places like the iPod Photo Galleries. I wonder which other products experience this kind of enthusiasm?
Wo ich sonst so bin...