With every good campaign, you get copycats, spoofs and, most honorably, adaptations of the idea into mainstream culture.
The fact that the Old Spice campaign idea made it into what seems to be a sesame street clip, is huge:
OK, it‘ s a bit of a strong title. Yet – the latest rumour states that Adidas cancelled their $10 Million contract – due to the harsh „quality“ controls by Apple.
The reason according to businessinsider:
The fact that there are such high standards for quality should generally be regarded as a good thing. Once users acknoledge the fact that iAd adverts are of good quality, acceptance – and hence clickrates – of these ads should increase. Leading to higher revenues for Apple and for the App publishers.
But what good is such a quality control mechanism if you upset all the advertisers? Adidas is apparently not the first company – Chanel already stopped their iAd ambitions, too, according to some sources.
Apple is a company with extremely high standards, which is the reason for their success (heck, I am writing this on a MacBook). But if they want to pull in other companies into their iAd System, they should consider, that they are dealing with clients – not suppliers (or employees). Especially, because there are also some other issues advertisers dislike:
In addition to Apple’s unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues. Apple plans to open up the process once it’s more comfortable with the program, but it appears some advertisers have lost their patience.
This isn’t the most fascinating video, but the idea itself and the making of is great:
http://www.youtube.com/watch?v=CD7eagLl5c4The whole thing was shot on a Nokia cellphone:
Found that here, where you can also see the making of.
I missed the last Social Media Club Hamburg meeting, unfortunately. It was booked out when I first looked, and I didn’t have a chance to check the list again later on.
The discussion must have been quite interesting, the topic certainly was: why social media projects fail. Basis for the discussion was a study amongst more than 500 Marketers across Europe.
This is the presentation of the study:
We all enjoyed the subservient chicken for Burger King. We also enjoyed the Samsung „follow your instinct“ interactive Video story where you can choose how to proceed with the story by clicking on one of several button to continue different paths:
http://www.youtube.com/watch?v=HoOCiaxIZF4And we also like youtube advertising, that plays with the layout of the page, as in the movie promo for the Expendables.
Now, Tipp-Ex has combined those three and came up with a nice advertising Campaign:
You can choose – or shall I say it looks like you can choose – one of two endings. Warning, here is a spoiler:
You don’t have a choice. The bear won’t be shot, in both options the ad changes, the youtube special ad format kicks in and the guy grabs the Tipp-Ex from the box on the righthand side, deletes the word „shoots“ and tells you to tell him, what to do with the bear instead. From then on, it feels like the subservient chicken. You can tell him, for example, to dance with the bear:
Of course, many people tried other commands with the subservient chicken, so I had to try this, too:
Nice combination of stuff that has been seen before… Of course, you can share it on Facebook and Twitter…
Wo ich sonst so bin...