ecircle has produced an infographic on how users interact with brands via email and social media. For obvious reasons did eCircle include email usage as a main component in this study, but interesting nevertheless also for social media marketers.
Elilmmaker Eddy needed money for a movie project. So why not try crowdsourcing? Here is an interesting casestudy:
I appologize to my readers not speaking German. But this viral is just plain silly. It’s made to promote a traditional German guild (Dachdeckerinnung Oberschwaben). However, the dialog is just like in a straight from cheap porn movie (so I heard…).
What’s particularly entertaining is the description added on youtube explaining the video:
Ding Dong ist ein lustiger Werbespot der Dachdeckerinnung Oberschwaben und richtet sich an junge Leute, die auf der Suche nach einer Lehrstelle sind. Die Schauspielerin Martina Schölzhorn ist bekannt aus der Serie „Sturm der Liebe“. Die beiden Dachdecker werden von Thomas Jakob und Chris Gutjahr gespielt, die man u.a. aus dem Kurzfilm „Backstage“ kennt.
(via davaidavai)
Gamification is no doubt the next important thing for anyone interested in motivating people, target audiences, employees, etc.
It’s not so much about making things playful so they’re generally more fun, but to design motivation experiences.
Just: how effective is it? here is a nice presentation about this:
I know this has been going around for a few days already, but I had to post it nevertheless. This guy was a marketing genius, no doubt.
(What made this particularly interesting for me is the fact, that I was watching Mad Men when I found this video and started watching it)
Wo ich sonst so bin...