Google and Apple and the no compromise for bucks philosophy.

Just the other day I posted this graphic at my german blog:

The graphic is from this place here. Just today I found the ‚corresponding article‘ about ‚how google and apple dominate‚ whatever field they are moving into. Written by Umair Haque, this article goes into the „no compromise for bucks“ philosophy that is at the core of their DNA – Goople’s DNA, as he calls the two companies:

The ends they’re working towards are similar: Goople aspires to – with laserlike intensity – change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: they won’t compromise much, if anything, to achieve the goal of changing the world for the better.

Go read that and remember the graphic above. And then keep this in mind whenever you’re thinking of a company’s strategy.