Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection „banned“, which could be quite promising in the future.

What I miss: you can’t comment on the ads. You can rate them, but not comment on them. Might be due to lack of editorial staff, and I hope that is the only reason. Because some say, it might be, because advertisers have expressed concerns about people commenting on ads.

One intelligent feature: as you can see on the screenshot above: offers of the advertisers can be integrated as clickable banners. Not sure if that always corresponds to what has been shown in the ad, but it would make sense.

So who will actually use this? Some people who seek entertainment? They would go to YouTube, wouldn’t they? And the ad folks? Only if this becomes more complete than other ad databases (including YouTube).

And what about including good print advertising?