Somehow Sony has managed to create a buzz around their ads that gets people curious and waiting to see the ad. The new ad will launch October 5th, but you can already see a „making of“ teaser on YouTube. The team of 40 animators animated 189 small bunnies and one 30 ft giant rabbit – it must have taken a long time to create this:
[Update: it is now live.]
Wo ich sonst so bin...