Joost hooks up new deals for new contents

Having first looked at joost a few days ago, I wasn’t very impressed with the contents I could find. But certainly, they are (were?) still in beta. Now you can read everywhere that they are signing new deals with content providers / producers / TV stations.

In Tuesday’s deal with Time Warner Inc.’s Turner Broadcasting System, Joost said it would air episodes of the popular “Aqua Teen Hunger Force” and “Robot Chicken” from Turner’s Adult Swim network, along with “Larry King Live” and other CNN news and interview programs.

Still doesn’t sound too great to me, but then there are apparently other deals, such as:

• Sony Corp. will run episodes of several old TV series including “Charlie’s Angels” and “Starsky & Hutch” on Joost.
• Time Warner’s Sports Illustrated will run photo shoots and programs about its swimsuit issue.
• The National Hockey League will broadcast vintage games and game highlights.
• Hasbro Inc. will run old episodes of “Transformers” and “G.I. Joe.”

If they continue like this, then they will soon enough have a lot of good quality content. Considering that you can choose what you watch, and the fact that the quality of the streamed (peer-to-peer) videos is very good, this is a real competition to any regular cable TV…